Modern users expect more than just functionality from an app — they want a personalized experience. Your app needs to meet the specific needs of your audience to stand out and become valuable to them. You can market effectively without overspending using Custom Store Listings (CSL) on Google Play.

With CSL, a casual visitor can turn into a loyal user after seeing content that’s relevant to them — making them much more likely to download the app. Let’s break down how it works.

What is Custom Store Listings

CSL is a tool that lets you create multiple versions of your app’s store page, each tailored to different audience segments. Instead of showing a one-size-fits-all page to everyone, you present each user with content that speaks directly to them. For example, a user from the US would see an English-language page highlighting features relevant to them, while users from Brazil would see a Portuguese version with descriptions that match their preferences.

Unlike a standard store page, Custom Store Listing delivers personalized content, which significantly increases the chances of downloads.

How does CSL help your target audience

Let’s say you have a marketplace app that offers real estate rentals, taxi services, shopping, and more. A standard Google Play page has limited space for content, making it difficult to highlight everything at once. With restrictions on text length and visuals, it’s nearly impossible to effectively communicate value to every audience segment.

That’s where CSL comes in. Instead of trying to fit everything onto one page, you create custom pages for different user groups. Someone looking for real estate will see details about renting and buying apartments. Those looking to shop will see information about the product range and ongoing deals. Each user sees what matters to them, making them far more likely to install your app.

What can you do with Custom Store Listings

• Boost conversion rates
  A personalized page tailored to a specific audience increases your chances of app installs.
• Localize content
  Every country has its own cultural and linguistic nuances. Localization makes the app more relatable and builds trust with users.
• Optimize ad campaigns
  Unique pages for different ad channels improve campaign performance by making sure that the page content matches what users saw in an ad.
• Cut marketing costs
  Personalization and segmentation help reduce user acquisition costs while maintaining high-quality traffic.
• Run A/B testing
  CSL allows you to test different content variations and find the most effective option for your audience.
• Increase user loyalty
  Personalized pages build trust and help you to retain users, converting them into long-term customers.

Types of Custom Store Listings

• Localized CSL — pages tailored for specific countries and languages. For example, a Spanish page for Hispanic America.
• CSL for different devices — separate pages for smartphones and tablets, highlighting features optimized for each screen type.
• CSL for ad campaigns — pages designed for users coming from ads, emphasizing the app features showcased in the promotional materials.
• CSL for keyword targeting – pages optimized for specific search queries on Google Play.

Custom Store Listings for keyword targeting

CSL for keywords is one of the most effective App Store Optimization (ASO) strategies. When a user searches for a specific keyword on Google Play, CSL displays a page that directly addresses their needs.

For example, if your app covers topics like health, fitness, and productivity, you can create a CSL for each segment. A user searching for a fitness tracker will see details about activity tracking features, while someone looking for diet support will get information on calorie-tracking tools.

Benefits of CSL for keyword targeting:

• Relevance
  Users see a page that directly matches their search, making them more likely to install the app.
• Higher conversion rates
  Content tailored to a user’s interests is more likely to turn clicks into installs.
• Diverse audience reach
  Your app can be promoted across multiple keywords, offering customized content for different audience segments.
• Improved visibility
  Optimized CSL pages help boost your app’s ranking in search results.

What’s included in Angle Agency CSL service

1. Analyzing your niche and its specifics
   We’ll research key trends, popular apps, and your audience’s needs.
2. Assessing competitors
   We’ll identify high-converting keywords and analyze competitors’ visuals to determine what works best.
3. Building a semantic core
   We’ll compile a list of keywords that drive the most traffic and are highly relevant to your app.
4. Clustering keywords
   We’ll group keywords by audience segment so you can speak directly to each group in their language.
5. Optimize text
   We’ll create titles and descriptions for each keyword cluster to strengthen your ASO.
6. Providing recommendations on visuals
   We’ll design icons and screenshots that make your app more appealing and relevant for each keyword cluster.

Why it’s worth it

Custom Store Listings are a powerful way to promote your app. You can create up to 50 alternative pages, each tailored to different keywords or audience segments.

Here’s what you get:

• A tailored experience for each audience. For example, users searching for “games for girls” will see screenshots with princesses, while those looking for “games for boys” will see visuals featuring cars.
• Optimized metadata. We’ll adjust titles, descriptions, icons, and screenshots for every page.
• Higher conversion rates. Your app will appear differently depending on the search query, making it more relevant to users and driving more installs.
• A/B testing. We’ll test different page variations within clusters to find the queries that deliver the best results.
• A competitive edge. CSL is still underused, so you’ll have the chance to get ahead of your competitors in search rankings.

Why choose our service

We guarantee a personalized approach, creating solutions tailored to your niche, audience, and region:

1. A personalized strategy
   We tailor CSLs to your niche, audience, and region to ensure maximum relevance.
2. High-performance CSLs
   We optimize visuals and text to improve your search rankings and help your app reach the top.
3. Time and resource savings
   We handle the entire CSL process — from research and keyword clustering to designing visuals and metadata.

Why start now?

CSL is transforming app promotion on Google Play, and those who adopt it early are already seeing results. If your app isn’t optimized for search, competitors who adapt faster may overshadow it.

Pricing

• $199 for 1 custom page
• $995 for 5 custom pages

Use Custom Store Listings to tailor your app’s pages for different users and boost conversion rates!

Want to stay ahead? Contact us to discuss your project and receive a personalized offer!